Products & Pricing
Marketing Services
Boost your web presence with our plumber marketing services.
Publishing a web site is like renting office space. An attractive and functional office is important, but an empty office won't pay the bills. You need to "get the word out" that you are open for business. Prospective customers need to find your web site on the Internet – we can help.
Pay-Per-Click (PPC) Sponsored Ad Campaigns
A Piper Jaffray study† found Pay-Per-Click (PPC) search advertising to be the most cost-effective method of advertising, coming in at a fraction of the cost of traditional marketing such as direct mail, email, online banners, telemarketing or the yellow pages. Other reports show that Pay-Per-Click marketing now reaches more than 80% of Internet users*.
Top of the page ads are called "Sponsored Listings" (paid advertising). PPC ads appear in dozens of search engines including: AltaVista, AOL, AT&T WorldNet, EarthLink, Google, MSN, Yahoo! and more, making up more than 95% of all online searches. PPC Sponsored Listings are the most cost-effective way for plumbers to be found by prospective customers searching the web. PPC ads can dramatically increase the effectiveness of your plumber website and attract the type of NEW customers you desire.
Google AdWords and Yahoo! Search Marketing represent the two best Pay Per Click (PPC) advertising opportunities on the Internet today.
Google is the most popular PPC provider on the Internet and is a "must have". There is no monthly minimum spending requirement and bids start at 5 cents. We know how to structure your ads to take advantage of Google's Local Listings and work around their limitations. Ad spending not included.
Yahoo! Search Marketing is another major search engine with their own PPC product called Yahoo! Search Marketing. Yahoo! Search Marketing charges a monthly minimum of $20 and their ads start at 10 cents - still a bargain. We know how to create campaigns on Yahoo! Search Marketing that generate highly visible ads that draw in customers at low cost. Ad spending not included.
Axsen represents you – not Google or Yahoo!. Our objective is to obtain the best result for you – our client. You pay the PPC company directly, there is no mark-up or commission paid to Axsen of any kind. Avoid wasting time and money. Let Axsen setup a PPC program that has been optimized to meet your marketing goals. We know what works and how to generate high-value traffic starting the very first day! Ad spending not included.
Basic PPC Campaign - $199
Our Basic PPC Campaign is a cost-effective way to launch a PPC Campaign quickly and efficiently. Campaigns are based on proven PPC Models that promote the major area of your plumbing business to your target geographic market. An Axsen Certified PPC Specialist will create a single Campaign using a concise list of KeyWords and setup your Account including Budget and Bid recommendations. Ad spending not included.
Premium PPC Campaign - $399
A dedicated Axsen PPC Specialist will develop and setup a customized Internet advertising campaign for your firm. We conduct one-on-one consultations and perform account-specific research to design a PPC Campaign to meet your requirements. Premium PPC Campaigns include managing all aspects of your campaign including Setting up your Account Profile, KeyWord Phrase Generation, Ad Copywriting, Budget and Bidding Recommendations, and other requirements to create an effective PPC Campaign. Ad spending not included.
PPC Consultation - $100/hr.
For clients who want additional help beyond setting up their PPC Campaigns, Axsen offers PPC Consultation Services on an hourly basis. Every client is different, please email us at ppc@axsen.com to schedule an appointment.
Call toll-free to get started: 866.462.9736
Call today to reserve your domain name and get a professional plumber website up and running! If you prefer for us to send you a quote, simply complete our obligation-free quotation form.
We offer a 30-day money back guarantee – your satisfaction or your money back!
Content & Copywriting
Content Support. Not everyone feels comfortable writing about himself or herself. For many, a blank piece of paper is terrifying! Copywriting is about telling your story. What makes your plumbing business special? Where are you located? What is it that you do? You know, the words that make prospective customers take notice and feel comfortable. Comfortable enough to call.
The fact is words do the heavy lifting when it comes to connecting with customers. Pictures help. Color and navigation is important. But it takes well-written copy to educate, inform and impress.
Let our copywriters differentiate your plumbing business by tapping in to the power of words. Our copywriting services are as unique as our customers. Contact us today to see how we can help!
Spanish Translation
Are you reaching your Spanish customers? Does your business support Spanish speaking customers? If not, you may want to consider it. This will become an increasingly important market segment and revenue opportunity for businesses today and in the future.
Facts:
- According to the U.S. Census Bureau statistics, the American Hispanic population is approximately 15% of the total U.S. population (45 million) today and is projected to grow over 57 million by 2010. This percentage is even higher in certain states.
- Nearly half of all minority-owned businesses are owned by Hispanics (over 1.2 million), generating approximately $200 billion in annual sales.
- Additionally a large percent of Hispanic homes and businesses are connected to the internet.
- There are a lack of plumbers established to support the large and quickly growing Spanish speaking community.
The Spanish community is now a major economic force that presents great opportunities to forward thinking plumbers. It is becoming increasingly important to do business with this rapidly growing community. Despite these statistics, less than 1% of all U.S. websites offer text in Spanish. After learning these facts, the question is, "Are you ready to benefit from this emerging market?"
Let Axsen help! We can take your existing web pages and convert them to Spanish to help drive additional customers to your plumbing business. The best part about this opportunity is there is no additional work required on your end, except telling us to get started. So what are you waiting for? Tap into the Spanish market today and reap the benefits tomorrow. Call your Axsen sale representative to get started today.
Additional language translations are also available: French, German, Italian, Portuguese, Korean, Chinese and Japanese.
† U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
* comScore Media Metrix, September 2004